Why we sponsor and how to applyWhy we sponsor
DB has been 'inspiring good times' for New Zealanders since 1929. We’re hugely proud to be part and part and parcel of everyday kiwi’s lifestyle and provide employment around the country. Our commitment to our communities is demonstrated also through our grassroots sponsorships as well as major events. You’ll see our flag flying at the Heineken Tennis Open
and Super Rugby games involving The Crusaders
and The Hurricanes
. But you’re just as likely to see Tui
backing fundraisers for prostate cancer or Heineken supporting South Auckland Hospice
And we’d love to help everyone who approaches us for sponsorship, unfortunately our kegs and pockets are not bottomless.
We also have a few legal restrictions. Due to Government legislation we’re unable to support sponsorship requests involving motor or water sports; schools; kindergartens; individuals or amateur teams; offshore activities; blood sports; or from anyone or any group with members under the legal purchase age.
We also like to view our sponsorships as two-way partnerships. We’d rather build a long-term relationship with an organisation than simply get our logo put on flyers.
It’s really helpful for our busy sponsorship team if you provide as much detail as possible in your application. Tell us well in advance what you’re seeking; why and how we can mutually benefit. Be creative too. We don’t just ‘give away’ beer. We’re a professional bunch of people with great marketing, PR, accounting and brewing experience. So think outside the square – there may be other ways in which we can help out.
How to apply
If you feel your sponsorship request is the sort of thing we would consider, please fill out our application form.