DB renews Rekorderlig licensing agreement
DB has re-signed the licensing agreement for Rekorderlig with Swedish parent company Abro for a 25-year term. Having held the NZ licence for Rekorderlig for around a decade already, this new long-term agreement demonstrates DB’s commitment to the cider category and ensures Kiwi consumers can continue to enjoy the premium Swedish cider they know and love.
Stocked in a wide range of the New Zealand's favourite outlets, the Rekorderlig range currently includes:
- Rekorderlig Strawberry-Lime
- Rekorderlig Watermelon-Strawberry
- Rekorderlig Forest Berries
- Rekorderlig Passionfruit-Lime
- Rekorderlig Raspberry Lime
- Rekorderlig Ultra Berry
- Rekorderlig Ultra Passionfruit