Few things are as crushing, frustrating and demoralising than forgetting the beers you chucked in the freezer, only to open the doors and see they've frozen solid, or worse, exploded. It's a frustration felt across the world, and New Zealanders are no stranger to this ice-cold devastation. Over the last 12 months, more than half the country has accidently frozen a beer, meaning millions of beers left behind. 

We've teamed up with Vanilla Ice to introduce The Export Ultra Cold Call Back Service, it's a blast from your past ringing to prevent a blast in your future. This service is designed to help Kiwis show up before they blow up – ruining your beer, your freezer and bruising your ego. 

We know there's nothing better than a Kiwi summer with your mates, this vital summer initiative ensures no beer is frozen while groups of mates are out enjoying the beach, bach or backyard cricket and turns the mundane act of waiting for your beer to chill into something memorable and giving you a cold call you actually want to answer.

Vanilla Ice’s Export Ultra Cold Call Back Service will be saving Kiwi beers from December 2024 through to February 2025 with a rotating series of bespoke calls, including special ones for Christmas, New Year's Eve and Valentine's Day, because a frosty beer is cool, but a frozen beer? That's ice-cold heartbreak.

Opting in is simple and completely free of charge: pop your beer in the freezer, text ‘ICE ICE’ to 423 and 34 minutes later, you'll receive a call from none other than Vanilla Ice himself, reminding you to check yourself before your beers wreck themselves.